marketing – Group Lay https://group-lay.com consulting, accompagnement & création de valeur Fri, 11 Sep 2020 07:18:58 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.6.2 https://i0.wp.com/group-lay.com/wp-content/uploads/2023/08/cropped-PETITE.jpeg?fit=32%2C32&ssl=1 marketing – Group Lay https://group-lay.com 32 32 230760442 Finance Strategy https://group-lay.com/portfolio/finance-strategy/ https://group-lay.com/portfolio/finance-strategy/#respond Fri, 11 Sep 2020 07:18:58 +0000 http://wpdemo.archiwp.com/maxbizz/?post_type=ot_portfolio&p=842

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

November 22, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

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]]> https://group-lay.com/portfolio/finance-strategy/feed/ 0 842 Digital Marketing https://group-lay.com/portfolio/digital-marketing/ https://group-lay.com/portfolio/digital-marketing/#respond Fri, 11 Sep 2020 07:16:27 +0000 http://wpdemo.archiwp.com/maxbizz/?post_type=ot_portfolio&p=837

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

August 14, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

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]]> https://group-lay.com/portfolio/digital-marketing/feed/ 0 837 Enterprise Loan https://group-lay.com/portfolio/enterprise-loan/ https://group-lay.com/portfolio/enterprise-loan/#respond Fri, 11 Sep 2020 07:12:33 +0000 http://wpdemo.archiwp.com/maxbizz/?post_type=ot_portfolio&p=830

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

January 12, 2018

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

Twitter Facebook-f Google-plus-g Pinterest-p
]]> https://group-lay.com/portfolio/enterprise-loan/feed/ 0 830 OCT Analytics https://group-lay.com/portfolio/oct-analytics/ https://group-lay.com/portfolio/oct-analytics/#respond Fri, 11 Sep 2020 04:45:16 +0000 http://wpdemo.archiwp.com/maxbizz/?post_type=ot_portfolio&p=810

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

May 22, 2019

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

Twitter Facebook-f Google-plus-g Pinterest-p
]]> https://group-lay.com/portfolio/oct-analytics/feed/ 0 810 Money Market https://group-lay.com/portfolio/money-market/ https://group-lay.com/portfolio/money-market/#respond Fri, 11 Sep 2020 04:41:19 +0000 http://wpdemo.archiwp.com/maxbizz/?post_type=ot_portfolio&p=806

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

April 12, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

  • the organization is just beginning to operate in the market, implementing some projects. Our team of global experts help you achieve sustainable, organic growth by focusing on three critical building blocks.
  • there are projects that require temporary expansion of the marketing department. Customer-focused businesses build a virtuous cycle we call the "customer wheel." We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization.
02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

Twitter Facebook-f Google-plus-g Pinterest-p
]]> https://group-lay.com/portfolio/money-market/feed/ 0 806